2015
During my post-graduate studies at ZHDK (CAS in typography and print), I took part in an interesting project with the legendary Berlin-based art director Mario Lombardo.
The idea behind the conceptual magazine HUM was to create a visual story referring to a famous song. This one is about “Empire State of Mind” by Jay-Z and Alicia Keys.
Bringing together iconic pictures of the city and more or less famous quotes about the Big Apple makes for interesting combinations. For the typography I used the iconic green colour
of New York street signage and the font “Raleway.”