The Swiss airline "Edelweiss", specialized in holiday-destinations was in urgent need of a fresh and up-to-date inflight magazine.
Together with Boll Verlag I won the pitch for the new magazine.
We convinced the client with a brand new design concept based on a slim format (due to tight spaces inside planes), bigger and better pictures, more whitespace and playful typography. Also we came up with some fresh ideas regarding the content linking to social media channels and engaging the reader to participate.
The Issues (4 every year) are produced by Boll Verlag together with the graphic design agency "Smallstories" and myself.