2011 – 2015
Helping out former professional Swiss snowboarder Daniel “Gummi” Rietmann with his Project “Gummilove” came naturally to me. Gummi used his nickname (“Rubber” in English) and his popularity within the Swiss snowboard scene to promote safe love amongst the young people by making the use of condoms cool (again).
It was a great way to give something back to society and to work for good karma instead of a big buck.